The Challenge.

This Challenge is about Re-imagining Event Design Systems with sustainability in mind.

Event Design is an huge part of the business of floristry, but for too long have we seen an over-consumption of product without any thought of the waste that is left behind. Today it is up to us florists to offer better solutions and innovative systems that can not only create an impactful statement, but that are created with sustainability in mind. We can embrace the concepts of Reduce & Reuse to ensure that we minimize our footprint, while maximizing our visual impact.

We are opening this month’s FREESIA Challenge for you to re-assess, re-think, and re-imagine ways we can be more mindful in this frame of thought. From the Ease of Assemblage, Duplication, & ultimately Dismantling, to the Reusability of Components, we encourage you to think Outside the Box of what the future of Event Design in floristry can be!

Entries will be judged on your design aesthetics, composition, as well as innovative & sustainable mechanics, diversity of use, and economy of means. Our judges will also be looking for compostability and/or reusability of your design components, as well as visual impact. Along with your design photos, you will also be expected to provide a Sustainability Statement to describe your concept and how environmental responsibility played a factor in your design system decisions.

Take a look what Gregor & Hitomi have to say about the Innovative Event Design Challenge in the video below!

Who Can Enter?

Anyone interested in or up to the challenge of thinking of designing sustainably. The Challenge is 100% Free to Join, and we have more amazing opportunities and prizes for our finalists, with winners being announced during our next June 12th FREESIA Awards Livestream!

When is the Deadline?

Submissions will be accepted starting today (August 5th) until the Friday, September 9th (11:59PM PST) deadline.

Are there Prizes?

Yes! Our 1st place Winners of each challenge will win a Paid Speaking Opportunity at this September’s virtual FREESIA Summit ($1500 USD Speaker Fee), alongside confirmed speakers such as Susan McLeary, Shane Connolly, Per Benjamin, Max Van de Sluis, Gregor Lersch, Hitomi Gilliam, our first two FREESIA Challenge Winners Felicia Kang & Lawrence Kwong, plus more to be announced soon!

Additionally, finalists of each challenge will receive Full Registration to the 3-day FREESIA Summit as well (estimated $199 Value).

Finalists will also receive our FREESIA Challenge Medal of Recognition, mailed to each finalist at the conclusion of each individual challenge.

How do I Register for this month’s Challenge?

As mentioned earlier, Registration is 100% Free. All you need to do is Register via the button below. This will allow you to create a FREESIA Challenge Account and give you access to the current challenge’s submission form.