The FREESIA Challenge came about from our founding partners, Gregor Lersch & Hitomi Gilliam. Both are not only known around the world for their artistry, but have become advocates for pathways to sustainable practices for the future of floristry and solutions to reducing our industry’s environmental impact. They created The FREESIA Challenge to help support the creativity of environmentally responsible design solutions & ti nurture sustainable innovations within the floral industry.

 

Gregor Lersch

‘It was our previous programs that put us on the path towards this FREESIA Challenge, the work that we saw from students, the unusual, unseen, and innovative techniques.  We thought, oh that’s exciting.  We haven’t seen that before.  It was surprising the stunning new things that came from it.  That is what the FREESIA Challenge is about.’

Hitomi Gilliam

‘The FREESIA Challenge is a competition which challenges us to become more aware of ways to look at Sustainablility in floristry. We approach it with a vision towards innovation, sustainable solutions, and clever use of earth-friendly materials.’